GEWA music was founded in 1925 by Georg Walther in Adorf, Vogtland, Germany. At first, the company was dedicated to the tradition of the Vogtland region, making stringed instruments. Shortly afterwards, the company started to produce its own cases and bags in Adorf. Georg Walther marketed his products on his own initiative and thus developed good relationships with violin makers and music retailers. At an early stage, renowned accessory manufacturers contacted him in order to benefit from his contacts and to transfer the exclusive distribution rights to GEWA. At the same time, Georg's brother Rudolph began manufacturing percussion instruments such as marching drums, which were in turn distributed by Georg. The development of musical instruments has always been an integral part of GEWA music's corporate DNA.
In the late 1980s, GEWA founded the first joint venture in China for the production of percussion instruments - the company BASIX. At the same time, GEWA music succeeded in convincing a number of renowned percussion brands to transfer sole European distribution rights to its responsibility. In addition to the distribution & logistics work, GEWA music also took over the marketing responsibility for Europe. Due to the possibility of low-cost production in Asia, cooperation agreements were concluded with the distribution partners for joint production and development at BASIX. European and partly worldwide product series of renowned manufacturers have since been developed by GEWA product experts at the company's location in Adorf.
In 2007/2008, GEWA music decided to consistently pursue the path of development, manufacturing, sales & marketing and logistics and to organise the individual product groups of the company into specific divisions. This reorganisation of the internal structures makes it possible to give the respective product groups an outstanding focus.
In addition to the distribution of well-known brands such as Drum Workshop, REMO, PAISTE, Latin Percussion, Gibraltar, Toca and Gretsch, digital drums have also been developed under the "GEWA - Made in Germany" brand in the GEWA Drums division since 2020. The production of the innovative G9 series, designed for professional users, takes place directly in Adorf. The outstanding location advantage of Vogtland is of great advantage for GEWA here. Also known as "Silicon Saxony", this region is considered the No. 1 cluster for micro and nanotechnology in Europe. Several renowned companies in the region are researching and developing the innovations of tomorrow and beyond, which are used in the automotive, aerospace, biotech and IT industries, among others. This concentrated competence supports the GEWA development team in the implementation of new concepts for digital instruments.
GEWA Drums stands for innovative product development, first-class European and worldwide sales work and outstanding marketing service in more than 14 languages.
GEWA Drums - The drummer's heartbeat